For the longest time, I pondered upon the question that many of us faced in the last few years: to Tweet or not to Tweet. More importantly, how would I use Twitter that would bring value to me and my followers?
Finally, I took the plunge. Little did I know that what started off as a casual update would become an important part of my morning routine: I can no longer imagine my morning coffee without my Twitter updates.
My Twitter stream is my “quick peek” into the day’s news and updates – a brief description is definitely easier to digest. To make it easier to follow, I group all my news updates under a List titled News, which is my first stop to get the scoop of the day.
Twitter also gave me an opportunity to connect with people in several areas of interest that I would not have connected otherwise. I find it particularly helpful in areas that are somewhat undefined and still open to interpretation, such as social media measurement. Again, Lists come in very handy here. I created several Lists that focus on social media, measurement, technology updates, and PR-related news.
Finally, I find that Twitter is a great platform to participate in regularly scheduled “chats” and a good way to meet your industry peers and contribute to relevant discussions. One of my personal favorites is #measurePR led by @Shonali. The chat happens biweekly and often invites interesting guests that discuss the latest and greatest in the measurement industry.
Twitter is, after all, a social media platform, and used right, it does just that: gives you an opportunity to follow, meet, and interact with your peers, friends, and coworkers, as well as find and engage with people who share your interests and passions.