The Conversational Corporation

Are You Ready? Engaging in Conversations that May Affect Share Price

At the PRSA Digital Impact conference, Martin Murtland examined how social media can positively or negatively affect a company – perhaps even moving the firm’s stock price. During the session, he looked at three case studies, NetFlix, Costa Concordia & Carnival and Goldman Sachs, to explore how corporate communicators can develop their firm’s “Social IQ” to prepare and then engage when news or an event is picked up and amplified in social media conversations.

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PRSA Digital Impact Murtland Managing Company Social IQ April 2012

Or visit the PRSA web site.

Tags: brand reputation, Carnival, crisis communications, Goldman Sachs, media measurement, PRSA, Public Relations, Social IQ, Social Media   Posted in Disaster Response, Measurement, Public Relations, Social Media