“Flash Poll” on Reputation, Media Fragmentation and Measurement
Last week I had the opportunity to go to Houston to speak at a Factiva client event. I discussed how corporate communications’ responsibilities for reputation management, understanding the fragmented media environment and measuring communications program results are influencing our planning and products for communications and PR professionals.
It’s always great to meet customers – especially when they are an engaged, dynamic group like this one. I took the opportunity to ask them several “flash poll” questions to get a sense of their outlook on a few topics. Some of the “findings” included:
- When asked, “Are you an advocate for new ways to measure communications results?” 66% said Yes.
- 75% agreed that social media is an opportunity to enhance corporate reputation. However, only 12% are “engaged and delivering results,” while 66% are still evaluating how to participate in social media.
- When asked whether Tools, Skills or Time is the greatest challenge when managing corporate reputation in today’s fragmented media landscape, 42% said it was a combination of all three.
There was one question everyone agreed on: managing, protecting and enhancing their firm’s reputation is their number one priority.
Tags: brand reputation, measurement, Public Relations, Social Media Posted in
Leave a Reply