The Conversational Corporation

Re-Establishing the Credibility of Corporate Leadership: A CEO & Twitter

At many companies, the corporate communications team is going beyond Facebook pages and Twitter feeds to bring their C-level executives into social media conversations. For perspective on how one corporate leader got started in social media, check out And Now a Tweet from Your CEO, a short WSJ.com Q&A with Mark T. Bertolini, chairman and chief executive of Aetna Inc. He talks about how he got going and his goals for using Twitter, including “re-establish(ing) the credibility of corporate leadership”.

Follow Mark T. Bertolini: @mtbert

Read the WSJ.com interview, And Now a Tweet from Your CEO.

Tags: Aetna, Social Media, Twitter   Posted in Corporate Reputation, Social Media