The Conversational Corporation

Social Strategy Recommendations for CIOs – and CCOs?

I appreciated the straightforward guidance on social media strategy that Rick Mans, a guest contributor to WSJ.com’s CIO Journal outlined in “How CIOs Can Take Charge of Business Social Strategies.” Mans, the social media lead at Capgemini, noted that “most work required to become a social enterprise is about changing mindsets and cultural acceptance,” rather than providing and integrating tools. To be a successful social enterprise, Mans offered five recommendations, from not ignoring employee training, to creating policies that guide employee participation, not police it. I think that his advice for CIOs could also be relevant to CCOs as they implement and refine their strategies for social media engagement – internally and externally.

WSJ.com: How CIOs Can Take Charge of Business Social Strategies

Tags: Social Media   Posted in Social Media