Social Networking Hits a Mobile Milestone

What did people spend the most mobile phone time doing in the first three months of this year? Using mobile social networking apps. Average daily minutes on social networks increased by 60% versus the same time last year, tying with News and surpassing Games. A new study by Flurry, which provides mobile app developers with usage analytics, was examined by Thomas Loftus for WSJ.com’s CIO Journal, and he recommends that executives developing a social media strategy, “don’t forget to take mobile social into account”.

 WSJ.com: New Study Shows Boom in Mobile Social Networking Usage

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Posted in Mobile, Public Relations, Social Media